SA Auto Show 2016 – Home Turf

This month marks the 1 year anniversary of starting my automotive writing career. Hard to believe that only 12 months ago I was googling “How to become an automotive journalist” and finding nothing. Feels a lot longer than just a year.

When I received my invitation to the 2016 San Antonio Auto Show, the poet in me was loving the fact that the last media event of my first year in auto journalism was going to be held on my home turf. I always enjoy going to auto show media events because you get to see the cars before the public does. You walk into a dead quiet auto show and see nothing but shiny, straight from the factory or dealer, new cars on display. The floors are usually carpeted so you don’t hear a sound as you look around and breath in the scent of new car that hangs in the air. However, here you can get up close and personal by opening doors, sitting inside, and kicking the tires as if you were seeing it on a dealership lot.

There is no way I can accurately inform you about every vehicle I saw at the SA Auto Show in one article. To save you time, I will tell you about the vehicles that caught my attention and hopefully yours as well.

Ram – Power with Attitude


Ram showed its present at the show in full force by bringing their lineup of trucks in a wide array of trim levels and powertrains. The Ram Rebel was a popular hit at the Texas Truck Rodeo last month and the red giant was here again showing off its off-road capabilities and rugged exterior. The Ram truck that caught my attention was the Ram 1500 Night Edition. A limited edition performance package for the Ram 1500 lineup. The Night Edition gives you a blacked out grille, 20 inch black wheels, and a custom hood. For performance you get a cat-back exhaust system, and a functioning ram-air intake. There’s just something about a pickup truck with real Ram-Air that just sounds right.

Other trim packages for Ram’s 1500 include the Lone star edition, which offers interior upgrades and bigger wheels. The Laramie Longhorn is the top of line trim level for Ram trucks, but you won’t understand why until you sit inside one. The stitched engravings in the interior always catch my attention because they make me think of an engraved Winchester lever-action rifle or Colt Army revolver from the 1800’s. Its worth mentioning that Ram also has an exhibit where you can ride in these machines as they show-off their 4-wheeling talents on an off-road course with professional drivers.

Nissan – Safety Above All Else

Nissan’s theme for the event was safety. Sarah Cardinali, from Nissan headquarters, explained the latest safety technology offered on the newly redesigned Nissan Armada. Side note, the 2017 Nissan Armada also won full-size SUV of Texas this year.

Some of the safety features Nissan has developed are reminders that we live in the future. Forward facing radar scans the road ahead and warns you if an object is coming up too fast and you haven’t applied the brakes. Get closer and it will brake for you. This is to help with common rear-end fender benders you so often see. Predictive Forward Collision is really impressive because it won’t just scan what’s in front of you, but also what’s two cars ahead of you. Imagine you are driving behind a semi-truck and unable to see that the car in front of that semi is about to stop short at a light. You may not be aware, but the Armada is and will apply the brakes before you realize that the semi-truck in front is about to pull a panic stop. Lane departure warnings and adaptive cruise control, named “Intelligent Cruise Control” by Nissan, are just some of the other safety tech you will find on these machines. With this much technology constantly looking out for your safety I’d image if you intentionally wanted to crash the Armada and it would put up a fight.

Volkswagen – #PinkBettle

Photo provided by Digital Trends

Volkswagen’s presentation talked about the #PinkBeetle, and that’s not a typo. Volkswagen is selling the first production car with a hashtag in its name, and it’s pink. We’ve seen Beetles being painted pink since the 1960’s yet this is the first time that Volkswagen painted a Beetle pink straight from the factory. It was launched last month and has been selling like hot cakes. What adds to the coolness is that the #PinkBeetle helped raise $30,000 for breast cancer prevention. The #PinkBeetle’s interior is similar to the Volkswagen Golf GTI, just replace red with pink. Personally, I think VW picked the right shade of pink for their Beetle. This shade of pink sits right in the middle on the color spectrum between Easter Egg and Barbie.

Sport Wagon Comeback?

Sports Wagons seem to be making a comeback as more auto manufactures are debuting off-road capable station wagons with a sporty character. Vehicles like the Volvo V90 Cross Country, (absent from the show), Volkswagen Golf Sport Wagon AllTrack, and Audi A4 AllRoad Quattro are all station wagon with added ground clearance and roomy interiors. Not to mention that all these sports wagons have All-Wheel-Drive and dynamic driving ability. Good news for people who are bored of seeing crossovers in their driveway.

Audi – The Executive Express

Audi debuted its S8 which is now making 605 horsepower, pulls from 0-60 in under 4 seconds, and a limited top speed of 180 mph! That’s impressive for a two seater sports car, but this is an executive 4-door interstate yacht that can keep up with 4-wheeled track stars. Granted, this is a $150K car, so if you have that kind of cash be sure to invest in a chauffeur with a racing license. Yes, Transporter references were made during the presentation.

Toyota – The Mid-Size Golden boy

Toyota was very proud when they presented their golden boy, the 2017 Tacoma TRD-Pro. A limited production off-road package for the Tacoma. The TRD-Pro comes with LED fog lights, TRD springs, Fox Shocks, electronic locking differentials, ¼ inch thick skid plate, and Kevlar tires. Yes, you can option a TRD-Pro with a 6-speed manual! If you want one I recommend you start putting a deposit down as soon as possible because Toyota is planning on only producing 5,000 TRD-Pro’s in 2017.

Photo credits goes to

Auto Show Veterans

New cars aren’t the only stars at the San Antonio Auto Show. Local car clubs, collectors, and vendors are also here showing off their rolling works of art. They have some Barrett Jackson worthy cars here as well as drag cars, drift cars, off-roaders, kustoms, hot rods, and even a police car. I had to remind myself that I was here on assignment. I could have spent all my time just admiring these car show veterans.


Come See These Cars for Yourself

Jaguar, Lexus, Rolls Royce, Ford, Chevrolet, Aston Martin, GMC, Buick, Lincoln, Mitsubishi, Mazda, Bentley, Lotus, Dodge, Infinity, Acura, Honda, and Mercedes Benz all brought their cars for us to see and admire. Ford even had a racing simulator which I found to be a barrel full of laughs. If you are free this weekend, and in the area, I highly recommend bringing the whole family over to the Henry B. Gonzalez Convention Center and check out these space-age machines in person. You might leave wanting to visit a dealership. The San Antonio Auto Show will be here until Sunday, November 13th.

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